The Story Behind the event

We created a design competition thats supports local colleges and charities with the theme of “Transformation”

By Kim Simpson

Butterfly Effect

More than three years in the works, YEA wanted to produce a competition for all graduating designers in Michigan.  Central University, Western University and Michigan State, all wanted in! The competition was in Ready to Wear and Couture with the theme as “Butterfly Effect” (transformation). 

The event was held on February 08, 2020, 6 pm, at the Detroit Zoo Wildlife Interpretive Butterfly Gallery. The designs were awesome!  The event was so beautiful and so much fun. Western University won overall first prize with designer Carley McKay. 

From the judging in the am, to the reception party, then the competition, to the afterglow and photoshoot, what a night to remember!  Michigan has some great designers hitting the market. Let’s keep them in business here!

Thanks to the Board Members, the Professors at the Universities, the VIP Judges, the YEA cast and crew, the designers, our professional models, makeup artist and hair stylist, the photographers and videographers, a moment in time we will all remember.

Hoping this can turn into an annual event! 


Date: Feb 08, 2020

Founder: Kim Simpson

VIP Judges: Karen Buscemi, Benson Roberts, Rachna Chandra, Shannon Slazovski, Martin Flores
Photographers: Brad Ziegler & Rex Arisch  
Video: Panamotion – Collin Coon